Green Economy

This is supposed to be an answer to a friend’s query, albeit long overdue. My daily busy-ness kept me from replying immediately. No, I don’t mean that I-am-so-busy-and-I-am-entitled-to-it-because-the-world-depends-on-me-so-back-off kind of busy. Not really, I must say. But enough busy that I don’t have much time left in my hands. Well, I don’t really mind, because I liked being busy advocati

Sustainability may be a word too big to digest. It may be a concept that many business people use, but it doesn’t necessarily follow that every entrepreneur knows exactly what it means. Simply put, sustainability is the process of reducing the negative effect on your surroundings, which can be as basic as your family or as complex as the entire planet. Environmental sustainability is the most popular type as

Just because someone has more money than God, it doesn’t necessarily follow that they don’t have concerns about the planet, does it? Power couple Tom Brady, quarterback for the New England Patriots, and Brazilian super model Gisele Bundchen may not have a checking account quite as big as God’s, but it is easy to believe they carry as many Gold Cards (OK, we know that God doesn’t need a gold

Weatherization businesses are still new to a lot of people. They don’t have a clue about the importance of weatherizing their homes. Think about it: if you live in a seasonal climate – winters and summers – then you probably know how important it is to weatherize your home. Weatherization is the process of providing protection against elements, for instance: wind, precipitation, and sunlight. When seasons cha

There is no denying that green marketing is hugely relevant for companies nowadays. However, if you are jumping on the bandwagon, make sure that you do it with a lot of thought. In your efforts to go green, the following advice should prove to be most useful: When diving into green marketing, don’t forget to double-check your efforts. False claims from you will undoubtedly damage your brand, so don’t even bothe